Team Members

Jim Gray President of Retirement Center Management (RCM)James D. Gray, President

James Gray serves as President of Retirement Center Management (RCM). He also founded Bridgewood Property Company in 2002 and serves as the company’s president. His role encompasses strategic, financial, and marketing operations for the company’s multiple properties. Prior to 2002, Gray served as president of Cypress Senior Living, Inc., a private Real Estate Investment Trust (REIT) that developed and managed senior living communities across the U.S. under the Town Village brand. The brand assets were valued at more than $300 million and included more than 2000 units.

Previously, Gray served as principal of Cypress Realty, Inc., providing real estate investment and advisory services. He also served as managing director for Trammell Crow Company, where he was responsible for the Industrial Division of the Houston, Texas office. Gray received his undergraduate degree in Commerce and Accounting from Washington & Lee University and a Masters of Business Administration from the University of Texas.

David Keaton Chief Operating Officer RCM David Keaton, Chief Operating Officer

David Keaton serves as the Chief Operating Officer of Retirement Center Management (RCM). He provides oversight of daily operations encompassing strategic, financial, operational and marketing aspects for the company’s multiple properties.

Prior to joining Retirement Center Management, Mr. Keaton served as Corporate Vice President with Greystone in Irving, Texas. Over a career of nearly 30 years in the industry Mr. Keaton has served in numerous operational capacities including management consulting and operating communities as the Executive Director. Mr. Keaton earned his Master’s Degree in Health Services Administration from Saint Mary’s College of California.

David Clement Chief Financial Officer for RCMDavid Clement, Executive Vice President and Chief Financial Officer

David Clement has served as Chief Financial Officer for RCM since its founding in 1996. In addition to his experience as a senior housing financial executive, David served from 1989 to 1996 as controller and chief financial officer of Perceptive Scientific Instruments, Inc. (PSI), an international technology company serving the medical industry. Before joining forces with PSI, Mr. Clement began his career at White, Petrov & McHone accounting firm in 1985. David received his Bachelors of Business Administration in accounting from Sam Houston State University and is a Certified Public Accountant.

Diann DiFrancesco Regional Director of Operations for RCMDiann DiFrancesco, Sr. Vice President of Operations

Diann DiFrancesco serves as the Regional Director of Operations for RCM. She has worked for publicly held senior living companies and for a private Continuing Care Retirement Community. Her vast experience in senior living includes Long Term Care, Assisted Living, Memory Care, Independent Living, conversions and start-up communities. Prior to joining RCM, Diann worked with Sunrise Senior Living, Greystone, and Emeritus Senior Living. She attended the State University of New York Utica/Rome and received a Bachelors Degree in Health Services Management. Diann became a Licensed Nursing Home Administrator in 1987 and has her assisted living certification.

Lynn WallaceLynn Wallace, Sr. Vice President of Sales & Marketing

Lynn Wallace brings a remarkable energy and insight relevant to the senior housing industry and joined the RCM team in 2013. Previously, Lynn held property, regional and executive management positions for the past 16 years for some of the most reputable companies in senior housing development and management. Her responsibilities included overseeing the sales and marketing for more than 20 new project developments from start to finish, coordinating the many moving parts, while keeping the values, goals and vision of the community as the central theme. Lynn focuses on building brand recognition and increasing occupancy through effective marketing and inspiring teams to share a common vision for success.

Mitchell CashMitchell Cash, Controller

Mitchell Cash serves as the Controller for Retirement Center Management.  Prior to joining RCM, Mitchell worked as an Assistant Controller with Linc Energy, Oil and Gas E&P Company.  Mitchell began his career in public accounting working for Pannell Kerr Forster (PKF) of Texas, where he was an Auditor working with clients in a variety of industries. He received his Bachelors of Business Administration from Baylor University and is a Certified Public Accountant.

Robert DemasiRobert DeMasi, Corporate Director of Dining Services

Robert joins the RCM team with a 22 year background in the hospitality industry having served as a corporate executive chef, director of culinary operations & corporate director of dining services. Robert has an extensive background working in retirement living, non-profits, universities & conference centers. Before transitioning to retirement living, Robert started his career in high volume corporate restaurants having worked in Chicago, Washington D.C., Italy, New York & Texas. Robert holds an associate’s degree in hospitality from Monroe Community College & a culinary degree from L’Academie de Cuisine.

Cynthia LamisarCynthia Lamison, Corporate Director of Resident Care

A seasoned business and clinical professional, Cynthia has worked in the senior care industry for more than 30 years. Her compassion for nursing and uncompromising advocacy for care and the quality of life of seniors in skilled, long-term care, assisted and independent living has been the driving force of her success. Cynthia has a Bachelors in Business and Health Administration from University of Phoenix and a Texas Long Term Care Administrators License.

Toni CraigToni Craig, Corporate Director of Resident Programs

Toni Craig has a vast professional business background and history with more than 30 years of experience and knowledge in customer service, marketing, technology, and operations. She brings an amazing passion and dedication to the senior housing industry due to her love and commitment of working with seniors. Toni joined the RCM team in 2011. Her responsibilities include creating and implementing innovative ideas and requirements for a variety of specialized programs uniquely targeted and designed for our Independent Living, Assisted Living and Memory Care communities to enhance residents’ quality of life and social, recreational, and overall health and well being.

Debra BeschDebra Besch, Corporate Director of Human Resources

Debra serves as the Director of Human Resources for Retirement Center Management. She has worked for a private senior living company and a not-for-profit long term care, assisted living, and hospital company. Her more than 15 years’ experience in senior living includes Long Term Care, Assisted Living and Memory Care including start-up communities and acquisitions. Debra holds an associate’s degree in business from Lone Star College and will complete her bachelor’s degree at University of Houston – Downtown in December 2017. She also has experience in financial services including banking and Medicare Advantage insurance, oilfield services, technology, and consulting.

Danny MerchantDanny Merchant, Corporate Director of Information Services

Danny Merchant serves as the Director of Information Technology and Life Safety Systems. He has been with the company since April 1998. Danny received his Associates Degree of Computer Science from Alvin Community College, as well as Microsoft and Novell certification. He started his career in the aerospace industry with IBM and Link Flight Simulations and later moved to Austin to work for Dell Computers. His love for saltwater fishing brought him back to the Gulf Coast to be the enterprise network administrator for the Alvin Independent School District.


Victor BarriosVictor Barrios, Corporate Director of Engineering

Victor serves as the Corporate Director of Engineering and brings a diverse background to the RCM team. Prior to joining RCM, he worked in the Hospitality industry for more than 12 years in various management roles for prestigious resorts around the southern caribbean. His previous experience also includes new home development where he served as both a Contractor and SubContractor. Victor is HVAC & EPA Certified and currently working on a Project Manager Certification from UC Berkeley.